Helps Mortgage Brokers Partner with Real Estate Agents to Automatically Generate Quality Leads
For years now, real estate agents have been taking advantage of toll free number call capture systems. They have been using these toll free number call capture systems to generate more leads, get more listings and make more sales. The agents use their toll free numbers on sign riders for 24/7 information about their properties as well as offer 24/7 recorded expert information on buying and selling homes. Each call that comes in is a captured, qualified lead. These original systems were designed for just one real estate agent. However, now some call capture system providers have released new technology that allows for an unlimited number of real estate agents to use one system. This is where mortgage brokers are seeing a great opportunity to forge relationships with the real estate agents in their area, and at the same time take advantage of the call capture technology for their own leads.
A mortgage call capture system coupled with a toll free number uses ANI call capture technology to capture the incoming phone number of the caller. It uses recordable extensions where different recordings can be loaded for callers to listen to. These recordings can be about properties, free reports, information about the mortgage broker or real estate agent, or any other information that you would like to make available. When the caller dials into the extension, their caller id is captured and sent to the mortgage broker and real estate agent along with the extension dialed so that they know what ad the caller is responding to.
Mortgage call capture can be used to successfully generate leads in a number of ways.
Sign Riders - Real estate agents will use the mortgage call capture toll free number along with an extension on a sign rider in front of the property they are representing. When an interested buyer comes by the home they are able to call into the toll free number and get information about the property - number of bedrooms, baths, special features, etc. The caller can be given the option to be connected to someone; if they do not choose to connect at that time, the agent is still able to act on the lead. Immediately, the mortgage broker and the agent receive a message via email, text, or phone that they have a call on the property. They are then able to follow up with the hot lead.
Information Provider - Many mortgage brokers and real estate agents use mortgage call capture to generate leads using informational recordings. They can run an ad - in the paper, online, on a postcard - that offers free reports on real estate and or mortgage issues that would concern their prospective clients. Such reports could inform people about the best way to prepare their house to sell, what questions to ask your real estate agent before signing on with them, or how to choose the right mortgage. The mortgage call capture system works the same way in this situation as it does for the sign riders. The caller dials the extension listed with the ad and is connected to the information they wanted while the mortgage broker and agent are notified of the lead coming in. Mortgage brokers and agents find that in becoming an information provider for their community, they are able to generate leads, establish themselves as an expert available to help, and start to build rapport with potential clients before they even speak to them.
Mortgage call capture can save a lot of wasted advertising dollars.
The unique extensions of mortgage call capture allow different extension numbers to be applied to different advertising mediums and then the ability to track which are generating leads and which are money down the drain. For example, a mortgage broker is offering a free report on how to choose the best mortgage. They use extension 100 to make their recording and use the mortgage call capture toll free number and extension 100 on a postcard. The same recording is copied automatically into a number of other extensions and the broker is now able to use those "mirrored" extensions to market the report as well. They might use extension 200 online, extension 300 on a joint advertisement with a real estate agent and 400 in the newspaper. When someone calls the mortgage call capture number and extension it will deliver the same recording, regardless of where they saw the ad, and the broker will know which ad they saw that prompted them to call. At the end of the campaign, they can run reports to track which ads worked in generating quality leads and which did not.
Additional enhanced features of mortgage call capture can include:
- The ability for the mortgage call capture system to make automated outbound calls to deliver a recorded message to a call list. Many agents will use this to announce open houses to people that have previously called on a property.
- Name and address capture of the caller.
- Integration with a website that allows for a web visitor to click a button and have the mortgage call capture system call them with the information they are looking for.
- A library of materials for the broker and agent to use in their mortgage call capture marketing.
Mortgage call capture is a tool that many brokers are including in their marketing arsenal and in developing mutually beneficial relationships with real estate agents in their area. It allows them to generate and capture quality leads, help their agents get more listings, and track the effectiveness of their advertising.
